Wednesday, July 9, 2008

Mac Commercials

Every year for our annual conference, we produce commercials that we show throughout the 3-day event. The commercials are also used in digital advertisements and often in the lobbys of our centers. This year, we decided to do a parity of Apple's Mac vs. PC commercials. Danny played the roll of the PC (Mom and Pop Printshop) and I played the roll of the Mac (Marketing And Communications Company).

We arrived at the studio at about 10:15 a.m and started rehearsing the first of four scenes. After a couple of tweaks to the teleprompter, we moved to the stage and started recording. We did about eight wide takes (which felt like 80), a couple of close takes and a couple of individual takes. We finished the second scene by about 12:30, ate Jason's Deli for lunch, and finished up the remaining scenes by about 3:30.

The directors were great and we had a great time but the studio was like a sauna. The ambient temperature was about 80 degrees and that was without the stage lights. There was a moment, shortly after we got our faces powdered, when I looked over at Danny and saw a bead of sweet roll down his left temple.

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