Showing posts with label Mac Commercials. Show all posts
Showing posts with label Mac Commercials. Show all posts

Wednesday, July 9, 2008

Mac Commercials

Every year for our annual conference, we produce commercials that we show throughout the 3-day event. The commercials are also used in digital advertisements and often in the lobbys of our centers. This year, we decided to do a parity of Apple's Mac vs. PC commercials. Danny played the roll of the PC (Mom and Pop Printshop) and I played the roll of the Mac (Marketing And Communications Company).

We arrived at the studio at about 10:15 a.m and started rehearsing the first of four scenes. After a couple of tweaks to the teleprompter, we moved to the stage and started recording. We did about eight wide takes (which felt like 80), a couple of close takes and a couple of individual takes. We finished the second scene by about 12:30, ate Jason's Deli for lunch, and finished up the remaining scenes by about 3:30.

The directors were great and we had a great time but the studio was like a sauna. The ambient temperature was about 80 degrees and that was without the stage lights. There was a moment, shortly after we got our faces powdered, when I looked over at Danny and saw a bead of sweet roll down his left temple.